Brand Identity Discovery and Development Journey

Follow-along our Brand Identity Discovery & Development Journey to better understand how we work!

Step 1

On-Boarding and Admin

Throughout our journey together, we’ll be storing documents and communicating on your brand identity discover process. You’ll receive an on-boarding email with links and information on how to get the most out of your experience with Viim!

Step 1

Step 2

Brand Identity Discovery

This full-day immersive discovery session will go in depth on your company’s what, how & why. Additionally, we’ll discuss your audience, competitive landscape, personality spectrum and more. These exercises will be the foundation for all of the work we do to develop & define your brand identity.

Step 2

Step 3

Market Research – The Audience

We will do an in-depth research on your ideal target market to help develop and define your brand identity and most importantly your brand personas.

Step 3

Step 4

Content – The Message

Your brand identity is not only made up of visuals such as logo, colors and photos. The key to establishing your brand identity from any other company, is within your messaging. We’ll write an in-depth story outlining your brand message, brand values, brand personality statement and brand personas.

Step 4

Step 5

Design – The Visuals

You know the saying, “Don’t judge a book by it’s cover”? Well unfortunately, people DO judge by what they see. That is why we will design your brand identity visual elements with the brand research & messaging in mind. Ensuring the first impression your brand leaves, is created with an intention in mind; to leave a lasting impression and associate our visuals to our company.

Step 5

Step 6

Initial Concept Review and Selection

Integration is part of our core value system, it’s important that your brand identity is not dictated by our vision alone. We’ll go through a review and refine process to ensure all aspects of your brand identity are in alignment with your preferences and end goals.

Step 6

Step 7

Review and Refine

To take your brand a step-further, we’ll provide Brand-in-Action samples. These are for reference only, but rest assured, we can provide brand artwork for your apparel, website, email marketing, sales collateral, or any other need that arises. Just let us know and we can provide a custom quote!

Step 7

Step 8

Brand Identity – Final Assets

Once your brand identity is completed, you’ll receive the assets in a packaged digital format. These are easily shared with your web designer, graphic team or anyone who will be utilizing your brand identity assets. Additionally, you will receive your brand identity book in both .pdf and hardback book format.

Step 8

We got this. No seriously, trust me. Let's do this together!

“I thought I was going to figure out how to improve my logo but this session goes way beyond that.”

Paul J.

“The session helped me transform my business from sterile and informative to fun and flashy.”

Stephanie L.

“I'm normally skeptical when it comes to services like this because it focuses on core values and fundamental beliefs and that kind of goes against the analytical nature of my business but I'm glad that I did it. This session helped me understand my core motivations in business and express them in a way that it would be magnetic to my audience.”

Launa B.

“I'd do it again and I recommend every business owner to do it as well.”

Robert M.

"Working with Steph and her team has been a complete game changer for my business! I truly felt that she genuinely cared about me and had the same passion I had for my brand and mission. She was always there when I needed her and went above and beyond every single time. Her work is beautiful, thorough, detailed, and exceeded all of my expectations. This is by far the best investment I have made for my business and for myself. Thank you VIIM!!!"

Heidi H.

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Brand Identity Discovery and Development Journey

On-Boarding and Admin

Brand Identity Discovery

Market Research – The Audience

Content – The Message

Design – The Visuals

Initial Concept Review and Selection

Review and Refine

Brand Identity – Final Assets

We got this. No seriously, trust me. Let's do this together!

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