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“Presenting a brand consistently across all platforms can increase revenue by up to 23%.” – Forbes
ROI is something every business owner wants from the investments they make. Asking this question about an investment in branding your business is appropriate, but only in the context of what YOU do with your completed brand. ROI for branding comes from the actions that YOU take with the tools that Viim creates for you. I always talk about the fact that your brand is more than a logo. It lives in many spaces and represents every aspect of your business down to the ground. If you don’t take it to the marketplace and use it in effective, thoughtful, and consistent ways, you won’t realize a return on that investment. Stated simply, you’ll be missing out on greater reach and more sales for your business if you allow your brand assets to go unused. Below I’ve shared some case studies on what my clients have experienced after using their brands effectively, thoughtfully, and consistently.
We can help you do that.
What impact does a solid Brand Identity do for my business? This is for all you $$ people, where’s my ROI here?? Let’s look at some stats:
A Washington State B2C Business in the Food Service industry:
Between September 2021 – August 2022, 12 months after working with Viim and consistently presenting our new Brand Identity we saw an overall +73% revenue increase. We anticipate and are forecasting a +145% increase next year.
A Washington State B2C Business in the Beauty Industry:
Comparing YTD, after working with Viim and consistently presenting our new Brand Identity we saw an overall +24% revenue increase. Additionally, new client acquisition has increased by +30%.
A Washington State B2C Business in the Health & Fitness Industry:
During the height of Covid, we were not able to offer physical services and were completely virtual/digital. Viim’s thoughtful branding gave us a voice to connect with our clients and to draw in new clients from all over. At a time when all we had was our digital presence, we are confident having cohesive branding is what helped us stand apart from other businesses. We were able to bring in clients from all over the the USA and sell online products with because of our professional looking website and social media presence.
Intentional branding helped take our business to the next level and is something we often get compliments on. Now that we’ve been able to return to in person services, our sales have more than doubled. We believe this is in large part to the branding and intention work we did with Steph at Viim.
In the almost 2 years since rebrand, we’ve seen an overall +153% revenue increase and have increased clients by +119%.
A Washington State B2C Business in the Beauty Industry:
After working with Viim and consistently presenting our new Brand Identity we saw an overall +43% revenue increase 8 months after rebrand. We love our branding and we are currently working on a retail line that we can’t wait to share!
A California State B2C Business in the Food Service Industry:
In the first and second quarters after opening we have seen a +50% increase in overall revenue. We are forecasting to see an additional +10% in both quarter 3 and 4, even though those are our slower times of business.
Alright! You’re ready to do this!
The first step is a free consultation with Steph!
Let’s find a time for your free initial consultation so we can discuss next steps
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