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Our Values

Enthusiasm
(energetic, engaging, passion, fun)

  • Viim means enthusiasm!!
  • This is how we represent Viim holistically.
  • This is our “buzz energy” word & the overarching energy we want people to feel and be attracted to.
  • Enthusiastic: It’s who we are personally, the professional experience we give and the type of people we want to attract.
  • We are passionate about what we do and are committed to sharing our passion in a fun and engaging way.
  • We are enthusiastic and engaging at every step of the process!

Positive
(genuine, kind, caring, encouraging, bright, optimistic)

  • Where as enthusiasm represents our overall buzz-energy behind what we do, positive offers a deeper level of emotional experience.
  • Positive is our “deeper energy” word.
  • Since we offer a deep branding experience, this word offers a level of grounded care for our community. They can expect to be cared for during the process in a positive, genuine and kind way.
  • We are encouraging and naturally optimistic. It’s what people can expect from us as well as the type of energy we wish to attract to our community.

Intention
(purposeful, consistent, strategic, confidence)

  • This word represents both our process and end goal.
  • Intentionality is what we sell. It’s the hallmark of what we do.
  • Our process is strategic in order to give others consistency and confidence - rooted in intention.
  • We see the big picture and can nail down the “why” of a business (aka, their intention) and illustrate it with strategic visuals consistent with that intention.
  • Leading our clients with the “does this serve you?” intention question.

Visual
(beauty, vibrant, connection, inspired)

  • This is another wholistic word for Viim! It’s not only what we deliver, but it’s how we think, operate and ties into the beautiful experience we give!
  • Beautiful visuals. Vibrant visuals. Intentional visuals. All used to inspire your client/community to-ignite/reignite passion in what they do as well as connect with their community!
  • Our visual work sets us apart with not only the end designs, but also creating a high-touch experience through our printed brand identity books!!
  • Turning the intentionality into visuals is this circular pattern we create.
  • We define what “beauty” means.

Excellence
(all-in experience, high level, driven, leadership)

  • We never play small. We aim for a high level experience in everything we do.
  • We are high level and expect the same from our clients.
  • Our core operating value: we are naturally driven and tenacious with high standards
  • Excellence is also represented in our roles as a leaders and our expectations for our team.

Caution :Always striving for 100% excellence is an unachievable goal which will ultimately end in burn out and stunt growth.

  • We strive for excellence within boundaries.
  • We establish areas that can be given more grace and softer expectations, both personally and in our professional process.
  • Remember that even on our lowest day - you still embody excellence give a high level experience.

Peace
(grace, support, direction, balance, calm)

  • As high achieving individuals, it’s vital to build a heart centered culture and reminder of our end goal - PEACE.
  • Peace for YOURSELF: support a healthy mind, body and balanced lifestyle.
  • Peace for our CLIENTS: our work gives them peace with the intentionality and clear direction. They feel peace knowing that they are supported and we’ve got them.
  • Peace for our TEAM: supporting each other so we know we all have a safe place to grow and are secure in our leadership.
We got this. No seriously, trust me. Let's do this together!
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“I recently did Viim's Brand Identity Session and it transformed everything I do in my business.”
Laura H.
“New business owners get lots of advice. This was true for us. One repeated opinion we heard was to not worry about a logo; that it was not important and did not make a difference. Well, that turned out to be exactly the opposite.”
Maria H.
“Steph worked with me on brand identity and I have got to say, it is completely transforming my business! I am so thankful that I discovered Steph and Viim and I can’t wait to see the results of all that she imparted to me!”
Laura H.
"Steph, CEO of Viim, is an absolute genius to work with when it comes to collaboratively creating your brand and branding assets. Her team is so knowledgeable, I honestly couldn't believe how well our in person "download" session translated my messy thoughts and conflicting and confused desires into such beautiful, thoughtful and aligned brand concepts to choose from."
Jaz L.
"I hired Steph to help me with designing our logo and marketing materials. She also was so knowledgeable and helpful when I started advertising my bakery. Without her, we couldn’t have been as successful! Our logo was so cute, and all of our materials were so professional. I’m so glad I trusted her to take my business to the next level!"
Dani L.

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  • PO Box 539
    Black Diamond, WA 98010

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